About

Hi, I’m Peter. I’m a digital product designer living in Amsterdam, The Netherlands. I enjoy reducing complex problems into thoughtful solutions that balance simplicity, feasibility, functionality and accessibility.

I help companies big and small to create experiences their customers love by collaborating closely with cross-functional teams and partnering with other teams in engineering, research to take ideas from concept to launch to growth.

My primary focus is product design for iOS, Android and Web. I’m best at screen designs in the form of UI and UX; and creating, maintaining and growing design systems. I’m relatively good at branding, copywriting and a few others.

I follow a lean, iterative approach to design, centered around empathy, constant learning and ideation; consisting of end-to-end visual design, prototyping, testing and measuring success of products and design systems.

While I’m typically happy owning the end-to-end design process, I also enjoy working with collaborative and diverse design teams.