This story happened to me several times during my lifetime: I moved to a completely new place (even just temporarily) and I wanted to do some sports, but simply had no idea where to start. Of course, there were always my local friends or colleagues, but you know, they all had their own rhythm, and the fixed gyms they were going to, so usually it wasn't my thing.
So one day it came to my mind - when I wanted to play basketball somewhere downtown - what if I create an app which tells you how many open court located nearby your current location, so you can easily reach them. Then I polised up a bit: what if you can also see on the other sport-seekers on a map, so you can team up, and make working out fun together. Have you tried playing table tennis alone? Yeah quite difficult, and definitely not fun.
I knew some people like me, so I thought the first round of Skype interviews will make certain that, there is a justification of the idea, or just leave it.
Thankfully I received some really positive feedbacks, and also some deeper insights like the general barriers of not working out regularly, or what other fitness apps the people are using, the most active forums on the topic etc.
Based on these information and the short survey made on Google forms, I could set up 3 main target groups for my application.
The research results are largely defined the goals of the application. I denied the idea very early of a native application, and I put my money down on a web application, so more people can use it, and don't require installation either which is more and more painful these days.
I wanted to implement also a rating system as well so the users can clearly see the most active participants, and avoid situations like someone is not showing up, or the created event no even exist, etc.
After the very first pen and paper solution I created a simple wireframe in Sketch, and altogether the flow was really logical to follow but... The biggest challenge was implementing the event creation feature. I tried out numerous variations, and my test users favored a step by step approach, which explained by the experience that in this case they only needed to focus on one thing.
To switch between the individual functions I paid attention to keep the user close to the map, so with the help of the bottom tab navigation they are always just one tap away from it. I found the floating action button performs well for single, but heavily used actions in other native apps, so I highlighted it as the main button to start creating a sport activity.
During the the branding phase I didn't want to push away the existing brand characteristics of adidas, so I kept simple as a wordmark and the leafs. The colors and shapes inside the web application are made of existing elements from the Adidas appearances to maintain the spirit of consistency.